In the world of e-commerce, the journey from a potential customer landing on your website to making a purchase is a critical one. There are various factors that can either facilitate or hinder this conversion process. Today, we will explore three technical conversion killers that can significantly impact your online sales.
1. Mandatory Sign-Up
One of the most prominent conversion killers is the mandatory sign-up required before a user can make a purchase. While gathering user data is essential for marketing and analytics purposes, forcing customers to create an account adds unnecessary friction to the checkout process.
One of the most prominent conversion killers is the mandatory sign-up required before a user can make a purchase. While gathering user data is essential for marketing and analytics purposes, forcing customers to create an account adds unnecessary friction to the checkout process.